Pretium Netherland’s Plant
As a key part of the Green Deal, the EU adopted the Circular Economy Action Plan (CEAP) in March 2020. The plan aims to reduce plastic and packaging waste by promoting packaging re-use and recyclability, substituting single-use packaging and increasing recycled content. Key legislation includes the Packaging and Packaging Waste Regulation (PPWR).
Pretium Netherland’s plant excels in manufacturing polyethylene terephthalate (PET) packaging.
Long term demand for sustainable PET packaging is growing due to several sustainability drivers:
1
Recycled content and reuse
The Packaging and Packaging Waste Regulation (PPWR) and Extended Producer Responsibility (EPR) set mandatory targets on recycling, % of recycled content and recyclability of packaging.
2
Transparency
Transparency on businesses’ sustainability claims is being enforced by the EU’s Green Claims Directive. Large companies also need to report on their GHG emissions under the CSRD.
3
Energy efficiency
Companies need to execute energy efficiency improvements.
Customers are increasingly setting sustainability targets that go beyond minimum regulatory requirements. For customers it is often easier to make the packaging more sustainable than the content, and packaging often is a key component of the branding to B2C customers due to its visibility.
This plant’s product offerings include a range of sustainable options to meet growing customer demand, including:
Recycled PET (PET PCR, or rPET)
Pretium Netherlands offers 30%, 50% and 100% rPET packaging to meet varying levels of customer ambition on sustainability. The design differences are minimal at lower levels of rPET %, and rPET can be easily incorporated into the normal production process.
rPET has increased from 11% of sales in FY22 to 14% in FY24 driven primarily by environmentally-conscious customers that want to lead on sustainability and who understand how requirements such as PPWR will impact their business.
Glass-to-plastic substitution
Food customers currently in glass packaging are evaluating rPET to reduce their GHG emissions. Pretium is supporting these customers with Life Cycle Analysis (LCA) reports that show 50-66% GHG reductions when rPET is selected.
Product lightweighting
Reducing the amount of plastic used in existing packaging can reduce the cost of packaging and lower the GHG footprint.